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goGLOW

goGLOW has been redefining the way consumers think about sunless tanning and skincare for over a decade—and now it’s making serious waves in franchising. As a true category creator, goGLOW lives at the intersection of skincare and cosmetics, delivering a one-of-a-kind experience that sets the brand apart. We’ve elevated spray tanning into a premium skincare service. Our specialists undergo extensive training in both sunless application and skin health, ensuring every treatment is safe, consistent, and effective. Gone are the days of orange, streaky results and harsh ingredients. With cutting-edge solutions, proprietary aftercare, and even patented equipment, goGLOW delivers a flawless, personalized glow for every client. No one has brought sunless tanning to market with the precision, professionalism, and passion of goGLOW. The brand is rooted in empowerment and confidence, educating clients on how to care for their skin—and why that care matters. Because a great spray tan starts with healthy, nourished skin. For franchisees, goGLOW is a rare opportunity: impressive financial performance, diversified and recurring revenue streams, and a proprietary product suite that creates a powerful moat against competition. This is not a beauty trend—it’s a business model with staying power. With a smart labor model, visionary leadership, and a brand story that truly resonates, goGLOW is one of the brightest opportunities in franchising today. Let’s GLOW!

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Beauty

Brand highlights

  • CEOMelanie Richards
  • Headquarters7493 France Avenue, Edina, MN, 55435
  • Year founded2010
  • Year started franchising2023
  • IndustryBeauty
  • Locations open10 (+7 last three years)

Statistics & metrics

  • Investment range$329,600 - $578,750
  • Franchise fee$60,000
  • Royalty8% of Revenue
  • Brand fund1% of Revenue
  • Required Liquid Capital$150,000
  • Required Net Worth$750,000
  • Average Net Revenue$650,822
  • Net Revenue Minus Disclosed COGS & Disclosed Expneses$166,856 (25.6%)

Brand superpowers

  • Incredible Financials / Margins
  • Recurring Membership Model
  • Genius Labor Model & No Receptionist Needed
  • Raving Fans
  • Generate Revenue in 60-90 days via Salon Suite Launch
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Check territory availability

Complete this form to check territory availability and see if there are open markets near you. Because territories can change quickly, this helps confirm opportunities before moving forward in the discovery process.

Check Territory Availability

Where would you like to open your goGLOW?

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The minimum financial requirements for goGLOW is $750,000 Net Worth and $150,000 Liquid Capital. Do you meet these requirements?

Why are you considering a franchise?

Ideal candidate profile

  • Desire to scale / multi-unit ownership
  • Experience with Sales Leadership
  • No Industry Experience Required
  • Values Outstanding Customer Service
  • Passion for health/wellness
  • Outgoing
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FDD insights

The information shown below is derived from publicly available franchise disclosure documents (FDDs), including the version issued as of the issuance date listed below, and other third-party sources. This information may not reflect the most current FDD. It is provided for general informational purposes only and is not part of any franchise offering or sales process. Franchise Sidekick is not providing or furnishing an FDD in accordance with FTC requirements. You should obtain and review the most current official FDD directly from the franchisor before making any investment decision.

FDD Version Referenced - Issuance Date: 2025-04-21

The Franchisor & Executives
Learn about goGLOW, its parent company, and the executive leadership team responsible for operating and supporting the franchise system.
Initial Franchise Fee
Learn about the initial franchise fee required to join the goGLOW franchise system and what that fee covers.
Other Fees
Understand the ongoing and additional fees associated with owning a goGLOW franchise, including royalties, marketing contributions, and other required payments.
Estimated Initial Investment
Review the estimated total initial investment required to open a goGLOW franchise, including startup costs and working capital estimates.
Territory
Understand how franchise territories are defined, whether they are exclusive, and under what circumstances they may be modified by goGLOW.
Financial Performance Representations
Review any financial performance information goGLOW provides, including revenue or earnings data, if disclosed.

Location data

Total locations10
Franchise locations7
Corporate locations3
System growth over time

FAQs

Find answers to your questions about goGLOW.

Franchisee reviews

See feedback from owners about their experience with goGLOW.

5.0

Based on 4 reviews

5 stars
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4 stars
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CURRENT FRANCHISEE

Number of Locations: 4

May 23, 2026

As a multi-unit operator of another franchise brand, GoGlow is an extremely scalable and easy to manage franchise brand when the proper team and systems are put in place.

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CURRENT FRANCHISEE

Number of Locations: 3

May 21, 2026

There is a system here which is impressive in such an emerging brand. Company management has their priorities set on franchisee success. Depth of franchising experience in the brand.

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CURRENT FRANCHISEE

Number of Locations: 2

May 16, 2026

goGLOW is a brand that is disrupting the sunless tanning industry. The products and custom spray tan solutions are premium, and people LOVE everything about the goGLOW experience. With goGLOW you have the success of an established brand (16 years!) that is new to franchising, so it’s fun to help build the next stage of growth and success together!

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CURRENT FRANCHISEE

Number of Locations: 1

May 15, 2026

As of May of 2026, it is still an emerging brand that has its kinks to work out but overall the franchisor team is very collaborative and is open to ideas and changes that help the franchisors succeed. Do not buy in at this time expecting something well established with no hiccups but the team is incredibly responsive, positive and helpful.

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