Lawn Doctor
Lawn Doctor specializes in treatment and conditioning services such as fertilization, weed control, seeding, and pest management. We don’t cut lawns, we are a lawn spa. The model has been tested and perfected for over 55 years. We are one of only three brands to be ranked in Entrepreneurs Top 500 for 46 straight years. The footprint we have built is a result of our continued innovation in equipment technology, customized products, and quality service delivery. We are nationally known, but locally owned. That’s how we’ve grown for the past 50+ years, one local and trusted partner at a time. The level of service that we expect to provide can only be delivered by someone who lives in the same community as their customers. In addition to a best-in-class customer experience, Lawn Doctor generates growth by providing an excellent value proposition for our franchisees. The brand provides owners with corporate-directed marketing, an in-house call center to assist with sales, along with access to innovative technology and equipment to help run the business. All of these greatly increase efficiency and profitability. Lawn Doctor also offers a home-based business model, meaning that franchisees do not take on costs, delays, or risks associated with operating a retail location. This is a simple model, very scalable, and requires no previous industry experience. The recent addition of the holiday lighting service line (Holiday Lighting Heroes) removes the seasonal complexities and allows an owner to have better employee retention and a predicable stream of revenue year round, regardless of market and climate.
Your franchise match score
Maintenance & Cleaning Services
Brand highlights
- CEOScott D. Frith
- Headquarters142 State Route 34, Holmdel, NJ, 07733
- Year founded1967
- Year started franchising1967
- IndustryMaintenance & Cleaning Services
- Locations open653 (+40 last three years)
Statistics & metrics
- Investment range$150,070 - $177,052
- Franchise fee$50,000
- Royalty10%
- Brand fund30K minimum spend
- Required Liquid Capital$60,000
- Required Net Worth$200,000
- Average Net Revenues $1,130,477
- Average Gross Profit85.4%
Brand superpowers
Backed by Happinest Brands
Proprietary equipment, best in class
Outstanding item 19
Best customer retention in the industry
Proven lead generation program with In House sales center
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Ideal candidate profile
Relationship Builder
No Industry Experience Required
Values Outstanding Customer Service
Community Centric
Leadership Skills
Business Acumen
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FDD insights
The information shown below is derived from publicly available franchise disclosure documents (FDDs), including the version issued as of the issuance date listed below, and other third-party sources. This information may not reflect the most current FDD. It is provided for general informational purposes only and is not part of any franchise offering or sales process. Franchise Sidekick is not providing or furnishing an FDD in accordance with FTC requirements. You should obtain and review the most current official FDD directly from the franchisor before making any investment decision.
FDD Version Referenced - Issuance Date: 2025-06-02
| Category | Detail | View |
|---|---|---|
| The Franchisor & Executives | Learn about Lawn Doctor, its parent company, and the executive leadership team responsible for operating and supporting the franchise system. | |
| Initial Franchise Fee | Learn about the initial franchise fee required to join the Lawn Doctor franchise system and what that fee covers. | |
| Other Fees | Understand the ongoing and additional fees associated with owning a Lawn Doctor franchise, including royalties, marketing contributions, and other required payments. | |
| Estimated Initial Investment | Review the estimated total initial investment required to open a Lawn Doctor franchise, including startup costs and working capital estimates. | |
| Territory | Understand how franchise territories are defined, whether they are exclusive, and under what circumstances they may be modified by Lawn Doctor. | |
| Financial Performance Representations | Review any financial performance information Lawn Doctor provides, including revenue or earnings data, if disclosed. |
Location data
| Total locations | 653 |
| Franchise locations | 653 |
| Corporate locations | 0 |
System growth over time
FAQs
Find answers to your questions about Lawn Doctor.
Franchisee reviews
See feedback from owners about their experience with Lawn Doctor.
Based on 4 reviews
FORMER FRANCHISEE
Number of Locations: 3
Feb 10, 2026The franchisee expressed a strongly negative view of the brand, indicating they would not purchase again and would not recommend it. They reported inadequate onboarding and ongoing support, and found the franchisor’s customer acquisition strategies ineffective. While financial results have been below the expectations set during the sales process, they were comparatively satisfied with ROI and the technology provided, but faced significant hiring challenges and noted they have since sold the business.
PERFORMANCE SCORECARD
CURRENT FRANCHISEE
Number of Locations: 8
Dec 3, 2025The franchisee expressed a strongly positive overall view of the brand, with very high satisfaction and a strong willingness to repurchase and recommend. They felt well prepared by initial onboarding and training and reported a solid return on investment, though current financial results only roughly meet initial expectations. However, they cited weak ongoing support, very poor technology, and less effective franchisor-recommended customer acquisition strategies as notable gaps.
PERFORMANCE SCORECARD
CURRENT FRANCHISEE
Number of Locations: 2
Nov 26, 2025The franchisee expressed a positive overall sentiment toward the brand, with strong satisfaction and a high likelihood to repurchase and recommend. Key strengths include highly effective customer acquisition, solid financial results and ROI, and dependable technology. Areas for improvement are the only moderate experience with initial training and ongoing support, as well as challenges in hiring; interest in expansion is also moderate.
PERFORMANCE SCORECARD
FRANCHISEE
Number of Locations: 3
Aug 27, 2025They just don't care.