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Soccer Stars

Founded in 2000 in New York City, Soccer Stars has grown into the country's largest corporately run youth soccer program. Our mission is to positively impact kids through Soccer. The primary goal is to have fun while teaching the fundamentals of the sport. We use the soccer ball as a vehicle to help children improve their soccer skills while at the same time building self-confidence, enhancing gross motor skills, honing socialization skills, and developing physical literacy. Dynamic coaches work with small groups of boys and girls ages 1 year – 18 years old to develop these skills and teamwork in a fun, non-competitive, educational 40 – 60-minute class-based environment. Soccer Stars operates in over 30 states reaching over 150,000 children each year. After over 25 years of success, establishing proven systems along the way, Soccer Stars is now franchising and ready to positively impact communities all across the country. The brand continues to have strong unit economics in licensed and corporate locations across 13 states with low start-up costs, 25+ years of curriculum and paul.laudermilch@youthathletesunited.comsystems, strong leadership, and operational excellence. Soccer Stars has revenue streams across multiple channels including pre-schools, daycares, elementary schools, parks & rec programs, soccer clubs, private groups, birthdays and more. We offer multiple program types to suit all ages: Soccer Stars Parent & Me (ages 1-2), Super Soccer Stars (ages 2-10), Soccer Stars United development and travel programs (ages 5-18), Shining Soccer Stars developed for children with disabilities (ages 2-14) with revenue driven primarily through enrollments and merchandise. As a mobile curriculum-based business, there is a fast launch and ramp-up timeline due to low, flexible staffing and start-up costs. The curriculum is easy to learn and teach, making it excellent for candidates who know how to work with young children without the need for practical soccer experience. We provide large territories to allow franchisees to maximize their market, have strong unit-level economics, and provide a substantially positive impact on the kids and families in the local community. All franchisees are provided with first-class online digital hubs for curriculum and operations, a proprietary registration platform, e-mail provider, shared customer database with heavy investment in technology to provide more green time and less screen time to operate your business. All franchisees are on-boarded with training and opening support, in-market sales support, a Grand Opening package, and a franchise success coach. We also have active Soccer Stars and Youth Athletes United Slack groups to help with support, collaboration, and communication. Soccer Stars is a part of Youth Athletes United, the largest youth sports franchise platform in the country. The franchises within the Youth Athletes United framily of brands include over 250 franchise owners, 350+ franchise units, and impact over 250,000 kids annually across 35 states. Being a part of the Youth Athletes United platform gives franchisees access to an experienced management team, operators, technology, marketing and an extensive peer group.

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Fitness

Brand highlights

  • CEOAdam Geisler
  • Headquarters
  • Year founded2000
  • Year started franchising2022
  • IndustryFitness
  • Locations open153 (+140 last three years)

Statistics & metrics

  • Investment range$70,350 - $102,250
  • Franchise fee$49,500
  • Royalty8%
  • Brand fund1% or $200
  • Required Liquid Capital$100,000
  • Required Net Worth$250,000
  • Average Gross Revenue- All Owners$221,325
  • Average Gross Profit- All Owners$130,894

Brand superpowers

  • 100% mobile franchise model - Host classes anywhere
  • Soccer is the #1 youth participation sport in the country
  • Soccer or coaching experience is not necessary
  • Low entry cost, high gross margins
  • Best-in-class proprietary technology platform and LMS
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Check territory availability

Complete this form to check territory availability and see if there are open markets near you. Because territories can change quickly, this helps confirm opportunities before moving forward in the discovery process.

Check Territory Availability

Where would you like to open your Soccer Stars?

State

The minimum financial requirements for Soccer Stars is $250,000 Net Worth and $100,000 Liquid Capital. Do you meet these requirements?

Why are you considering a franchise?

Ideal candidate profile

  • Relationship Builder
  • Passion to Help People
  • No Industry Experience Required
  • Values Outstanding Customer Service
  • Community Centric
  • Outgoing
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FDD insights

The information shown below is derived from publicly available franchise disclosure documents (FDDs), including the version issued as of the issuance date listed below, and other third-party sources. This information may not reflect the most current FDD. It is provided for general informational purposes only and is not part of any franchise offering or sales process. Franchise Sidekick is not providing or furnishing an FDD in accordance with FTC requirements. You should obtain and review the most current official FDD directly from the franchisor before making any investment decision.

FDD Version Referenced - Issuance Date: 2025-04-01

The Franchisor & Executives
Learn about Soccer Stars, its parent company, and the executive leadership team responsible for operating and supporting the franchise system.
Initial Franchise Fee
Learn about the initial franchise fee required to join the Soccer Stars franchise system and what that fee covers.
Other Fees
Understand the ongoing and additional fees associated with owning a Soccer Stars franchise, including royalties, marketing contributions, and other required payments.
Estimated Initial Investment
Review the estimated total initial investment required to open a Soccer Stars franchise, including startup costs and working capital estimates.
Territory
Understand how franchise territories are defined, whether they are exclusive, and under what circumstances they may be modified by Soccer Stars.
Financial Performance Representations
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Location data

Total locations153
Franchise locations147
Corporate locations6
System growth over time

FAQs

Find answers to your questions about Soccer Stars.

Franchisee reviews

See feedback from owners about their experience with Soccer Stars.

4.8

Based on 4 reviews

5 stars
75%
4 stars
25%
3 stars
0%
2 stars
0%
1 star
0%

CURRENT FRANCHISEE

Number of Locations: 2

Mar 5, 2026

The franchisee expressed an exceptionally positive view of Soccer Stars, giving top marks for overall satisfaction and a strong likelihood to repurchase and recommend the brand. They highlighted excellent onboarding and ongoing support, effective customer acquisition and technology, and an established brand and operating system that help launch and grow programs quickly, with financial results and ROI meeting expectations. Areas to improve include expanding partnerships with public schools, while they noted some difficulty hiring and a more cautious stance toward adding additional territories.

PERFORMANCE SCORECARD
Onboarding/Training
Customer Acquisition
Ongoing Support
Tech
ROI
Hiring Employees

CURRENT FRANCHISEE

Number of Locations: 2

Mar 5, 2026

The franchisee expressed a very positive experience with Soccer Stars, indicating strong enthusiasm to repurchase and a high likelihood to recommend the brand. They praised comprehensive onboarding and ongoing support, along with effective customer acquisition, robust technology, and ease of hiring. Financial results and ROI are solid with some room to grow, and they encouraged continued curriculum innovation to keep programs fresh; they also showed only moderate interest in expanding and noted that time commitments have not fully aligned with initial expectations.

PERFORMANCE SCORECARD
Onboarding/Training
Customer Acquisition
Ongoing Support
Tech
ROI
Hiring Employees

CURRENT FRANCHISEE

Number of Locations: 3

Mar 5, 2026

I put very little time into this franchise, and my manager runs the day-to-day. I've been very satisfied with the franchise and my return on investment.

PERFORMANCE SCORECARD
Onboarding/Training
Customer Acquisition
Ongoing Support
Tech
ROI
Hiring Employees

CURRENT FRANCHISEE

Number of Locations: 1

Mar 5, 2026

The franchisee expressed a positive overall sentiment toward Soccer Stars, with high satisfaction and a strong likelihood to repurchase and recommend. They highlighted effective onboarding and ongoing support as strengths and pointed to the leadership team as a key asset. However, financial results are below expectations with only moderate ROI, and they suggested improving the curriculum.

PERFORMANCE SCORECARD
Onboarding/Training
Customer Acquisition
Ongoing Support
Tech
ROI
Hiring Employees
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